The Illinois Department of Veterans Affairs has a rich history of serving local veterans. Their current logo, the state seal, didn’t represent the diverse population of veterans that they serve so we set out to change that.
In-depth research, strategy, interviews and surveys were conducted to determine what best represents the veterans of Illinois. The components that make up the V in the logo contain important symbolism that reflects the mission of the IDVA and who they serve. The six stripes represent each branch of military service (Army, Marines, Air Force, Navy, Coast Guard & Space Force). The star represents the “North Star” of IDVA and the focus of their mission, the Veteran. The silhouettes represent Veterans who have served, of all genders, ethnicities and service branches.
A robust style guide and design system was created to support the IDVA and their various needs for veteran outreach and governmental business.
