Location Independent Art Director, Designer & Illustrator
Daytrip is built on a simple belief: Happier is Healthier. Their plant-powered products support a happy mind and a healthy gut, and since joining the brand in 2019, I’ve had the opportunity to help guide its creative evolution. What began as CBD sparkling waters has grown into a full lineup of CBD + THC gummies, probiotic sodas, and yerba mate teas.
As the brand expanded, I shaped the creative direction across each product line, building consistency and cohesion across every touchpoint. Alongside my team, I developed brand standards for how Daytrip shows up across web, social, photography, in-store signage, and apparel. It’s been incredibly exciting to be part of a fast-growing brand that’s pushing boundaries in the beverage space.